It comes from mild to strong and original tobacco taste to fresh menthol blend. There are ranges of Lucky Strike cigarettes that deliver different taste and flavor for cigarettes connoisseur. In that era, cigarettes sales are increased to 300%. The parade also as an effort to challenge gender norms as cigarettes smoking used to consider as a masculine activity. In 1929, the company establish parade of “ Torch of Freedom” which gives women cigarettes packs while they are parade walk in the New York City street. George Hill, President of The American Tobacco Company, claimed he came up with the campaign Reach for a Lucky after seeing a heavy women next to a slender women smoking on a street corner.Īs we know that many cigarettes companies marketed toward men, but Lucky Strike decides to gain more customers on the female segment. This is due to the campaign to the flavor of their cigarettes and also smart campaign to promote Lucky Strike as weight loss aid for women. The momentum of this campaign comes in a year of “roaring twenties” in 1925 to 1930 where the sales of the cigarettes are doubled. The toasted process makes cigarettes taste more delicious. In 1917, the brand introduces the slogan “It’s Toasted” on pack of Lucky Strikes that means information to the consumer that the manufactured use toasted method for tobacco rather than sun-dried. Recently, Lucky strike has sold in more than 90 countries and has become one of the most cigarettes brands sold by British American Tobacco. In 1931, Lucky strike becomes the brand of cigarettes that most sold in the US. The decision to choose this lucky expression as the product name has the philosophy as the consumer who chooses the brand is lucky as they choose the high-quality tobacco blend. In that era, there is only some of the gold digger that fortunate to find some gold and this thing is sometimes considered as a lucky strike. The brand name is also associated with the gold rush and gold digger that are fortunate to find some gold that hinted with the cigarettes.
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